Movie Salman Khan, who was a lot of awaited, ‘Radhe’ was released on Thursday, May 13, 2021. Bollywood superstar surprised everyone after deciding to take the OTT release route for the film. ‘Radhe’ featured Salman Khan, Disha Patani, Jackie Shroff, and Randeep Hooda in the main role. ‘Radhe’ faces the risk of piracy despite following the direct OTT release schedule.
‘Radhe’ was produced by Salman Khan, Sohail Khan and Atul Agnihotri. Despite ‘Radhe’ released in theaters in countries around the world, the second Covid-19 wave failed to bring a crowd back to the cinema. Therefore, Salman Khan took OTT release strategy directly to his film. He also apologized to the theater owner and promised to release the film in the cinema so everything became normal.
Although OTT Premier for Indian films is a public affair today, Radhe takes a different route because it is open to viewers in the ‘Pay Per View’ category on ZEE5. It would be interesting to see how this strategy played because other films might want to consider it based on success. However, there is bad news for Radhe makers.
Radhe is available for ‘pay per display’ with the OTT ZEE5 platform. Apart from this, the film is also distributed to DTH operators such as Dish TV, Sky Tata and Airtel Digital TV. Although the release of OTT online is expected to reduce piracy, Radhe should be available for download on popular illegal torrent sites such as Tamil Rockers.
It comes as a big disappointment for the production team that has suffered losses due to the absence of a theater release for Salman Salman Khan. Releasing Radhe Online Films To download will be a wake-up call for experts who believe directly the release of OTT and directly to TV can reduce piracy.