Facebook will soon turn off the Facebook Analytics feature starting June 30, 2021. The social media platform tells its users about the same thing in public statements published earlier this week. Facebook has requested users to export graphics and tables before June 30 this year, if they want to be able to access reports and insights through the tool.
Facebook to shut down its Analytics and Insights feature
Facebook Analytics will no longer be available after 30 June 2021. Until then, you will still be able to access reports, export charts and tables, and explore insights. To export data into a CSV file from Facebook Analytics on your desktop, click the arrow in the top-right corner of each chart or table.
Other business tools can help you understand your advertising, presences and activities on Facebook and Instagram, including:
- Facebook Business Suite allows you to manage your Facebook and Instagram business accounts and can show you detailed insights about your audience, content and trends. (This tool may not be available to you yet.)
- Ads Manager lets you view, make changes and see results for all of your Facebook campaigns, ad sets and ads.
- Events Manager can help you set up and manage Facebook Business tools such as the Facebook pixel and Conversions API, and reports actions taken on your website, in your app and in your physical shop.
What is Facebook Analytics?
Facebook Analytics is a tool for tracking like, page view, and to monitor audience interactions with business pages on Facebook. Facebook Analytics provides full insight and data that helps someone get the most out of social networks. Facebook claims to reach 1.62 billion users every day.
Facebook analysis or insight helps businesses take a structured approach related to business social media efforts and business goals. Analytics also helps businesses improve their strategy and measure investment returns. It helps users understand how and when people interact with the content they post on Facebook and it is very important to ensure that the Facebook algorithm works best for them.
Why is Facebook analytics going away?
According to a report in Ad Exchanger, Facebook Insights and Facebook Analytics was not as useful as many other analytics tools. Reportedly, a number of businesses used tools like Amplitude or Mixpanel more than Facebook Analytics.